To Steve Babaeko, great memories are sparkling marks etched in the sands of time. He recalls that ten years ago he resigned from 141 Worldwide (now Nitro 121) to create X3M Ideas, a Lagos-based digital advertising agency which was listed in 2017 as one of the communications agencies to Nigeria’s fastest growing. Babaeko has worked so hard every year to build the agency into what has now become a pan-African creative advertising powerhouse. Looking back, he thinks the biggest reward for his team and partners is to celebrate with a two-month event. And in fashion, X3M Ideas’ range of exciting activities to commemorate its decade of success included a two-month event that effectively kicked off the first week of June with teaser videos featuring agency executives Steve Babaeko; Michael Miller; Obaro Obiuwevbi; Vivian Obiano; Olasunkanmi Atolagbe; Folahan Salam and Adenike Odutola.
The anniversary celebration also featured a hackathon, the release of X-NFT and the launch of X-Stream, as well as agency office renovations and a culmination with the X Party last week. The grand event held at the prestigious White Stone Event Center in Oregun, Lagos was attended by various X3M Ideas clients and industry experts, while agency staff received awards for their performance performances and performed songs from an unreleased music album featuring the talented staff of X3M Ideas. As it celebrated a decade of excellence with the unique transformation framework, X3M Ideas, operating from Nigeria, Dubai, Congo, Kenya, South Africa and Zambia, said that it had pledged to become one of the top 10 global creative solutions providers by 2025. So for the next 10 years, Babaeko and his team promise to go even further.
The post office At Steve Babaeko’s X3M Ideas 10th Anniversary Party appeared first on The Sun Nigeria.
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