How to turn good ideas into good ideas and scale them

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Ian Mann reviews “The Tension Effect: How to Make Great Ideas Big and Big Ideas Scale” on The Money Show.

Each week, The Money Show interviews the author or reviewer of a new or trending business book.

This week, Gushwell Brooks (for Bruce Whitfield) interviewed regular book reviewer Ian Mann, MD at Gateways Business Consultants.

Mann reviewed “The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale” by University of Chicago economist John A. List.

Men’s Journal called “The Voltage Effect” one of the most anticipated books of 2022.

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In implementation science, there’s a term they use when you can’t implement something in normalization… They would say one of the reasons is “brownout”. .. If you have “strain acceleration” in a business, anything can happen… Most of the time when you try to implement anything and it fails, it’s because you don’t have no more “puff”, that’s what it’s all about.

Ian Mann, MD – Gateway Business Consultants

The book is about scalability, and scalability is about making everything from small to big… You have an opportunity – how do you get this thing to really take off?

Ian Mann, MD – Gateway Business Consultants

What I liked about the book is that it is entirely based on science… It says the key [for scalability] is whether it’s the right idea… Avoid things that you can tell in advance will fail… and some things shouldn’t grow…

Ian Mann, MD – Gateway Business Consultants

Human talent is very difficult – if not impossible – to scale… The keystone of the Jamie Oliver franchise was not him, because his recipes could be repeated… The person who could not be scaling was its chief operating officer. .. He knew when, where and how to open new sites…

Ian Mann, MD – Gateway Business Consultants

_Description on Amazon:_

“Scale” has become a buzzword in the startup world. But scale isn’t just about accumulating more users or capturing more market share. It’s about whether an idea that takes hold in a small group can do the same in a much larger group, whether you’re growing a small business, rolling out a diversity and inclusion program, or delivering billions of doses of a vaccine.

According to University of Chicago economist John A. List, translating an idea into widespread impact depends on just one thing: whether it can achieve “high voltage,” i.e. the ability to be replicated on a large scale.

In The Voltage Effect, List explains that scalable ideas share a common set of attributes, whereas any number of attributes can doom a non-scalable idea. Drawing on his original research, as well as compelling examples from the fields of business, policy-making, education and public health, he identifies five measurable vital signs that a scalable idea must possess, and offers proven strategies for avoiding engineering voltage sags and voltage gains. .

You will learn:

• How celebrity chef Jamie Oliver expanded his restaurant empire by focusing on scalable “ingredients” (until it collapsed because talent didn’t scale)

• Why the failure to detect false positives early on caused the failure of the large-scale Reagan-era drug prevention program

• How governments could deliver more services to more citizens if they focused on the last dollar spent

• How an education center leveraged positive spillovers to close the achievement gap across the community

• Why the right set of incentives, applied at scale, can boost voter turnout, increase clean energy consumption, encourage patients to consistently take their prescribed medications, and more.

By understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large. Because a better world can only be built on a large scale.

Listen to Ian Mann’s review of The Money Show:


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